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SIDI IS A SHOOTING STAR ON THE ROADS OF THE TOUR DE FRANCE - FROOME IN YELLOW, KITTEL IN GREEN. ARU, BARDET AND URAN ARE ALL STILL JOSTLING FOR FINAL VICTORY.

SIDI IS A SHOOTING STAR ON THE ROADS OF THE TOUR DE FRANCE - FROOME IN YELLOW, KITTEL IN GREEN. ARU, BARDET AND URAN ARE ALL STILL JOSTLING FOR FINAL VICTORY.

Stage after stage the Tour de France continues to deliver plenty of excitement. After the Pyrenees, the race has made it to its second day of rest, before setting off yet again towards the intense final week of competition. Contenders will have to cross the Alps before reaching the final podium in Paris.
For now Sidi is looking down on all their competition from the top of the standings. The true stars in the 2017 Tour are all champions from the Sidi stables. And there is a battle going on in the Sidi house: at Peyragudes Fabio Aru (Astana) swiped the yellow jersey from Chris Froome (Team Sky), but two days later at Rodez the Brit went on to take it back with amazing determination. These are two faces, two men, two champions, two different styles, two different shoes, but they share only one heart, Sidi’s heart. Froome uses the Sidi Shot shoe, while Fabio Aru chose the Sidi Wire. These two models represent the very best of Sidi’s road cycling line. There is only a matter of seconds separating the two champions. At the moment Froome is in command with an 18” advantage over the Italian, and the classification is still wide open. In third place at 23” is Frenchman Romain Bardet (Ag2r), who won the stage at Peyragudes. Colombian Rigoberto Uran (Cannondale-Drapac) is in fourth place at 29”, after coming in first across the finish line in Chambery. And then Spain’s Mikel Landa, who is sixth at 1’17”, is helping his captain, Chris Froome; however he has proven that he has the legs it takes to make a play for the podium as well. Not to mention Poland’s Michal Kwiatkowski; he’s far behind the big names in the rankings but every day he is ahead of the pack, working hard to help Froome to win. All these champions and many other major players in the pack at the Grande Boucle are riding with and relying on Sidi and their shoes.
Yet these are not Sidi’s only achievements. How could we forget Germany’s Marcel Kittel (Quick-Step Floors), the king of the sprints in this Tour, who has already won five fantastic stages and who is currently also wearing the green jersey for the points’ classification, which he intends to hold on to all the way to Paris. So that’s 2 jerseys, the yellow and green, plus 9 fabulous stage victories. These are the rewards Sidi has reaped up to now…but the road to Paris is still going to be a long haul, and Sidi and its champions are still hungry for the big wins.
Photos ©Bettiniphoto.net/LucaBettini
July 25, 2017 by Keaton Vellend
THE TOUR DE FRANCE BELONGS TO SIDI - CHRIS FROOME WEARING YELLOW IN PARIS FOR THE FOURTH TIME. THE FINAL TOP 5 IS ALL SIDI.

THE TOUR DE FRANCE BELONGS TO SIDI - CHRIS FROOME WEARING YELLOW IN PARIS FOR THE FOURTH TIME. THE FINAL TOP 5 IS ALL SIDI.

Sidi is used to great victories, but this Tour de France will be one to be remembered for a long time. La Grande Boucle brought immense satisfaction and plenty of excitement to Sidi, as well as to all cycling enthusiasts.
Chris Froome has confirmed his position as the master of the Tour. For the fourth time, and third consecutive time in his career (2017, 2016, 2015 and 2013), the British champion from Team Sky donned the yellow jersey on the top spot of the podium in Paris. Sidi SHOT shoes were with him throughout his triumphant three week ride across the Pyrenees, over the Alps and through the heart of France. These are the top of the line models in the Sidi collection and of course, to celebrate this victory, Dino Signori had them dyed in yellow especially for his champion. Chris Froome all in yellow, all the way down to his shoes, has become a tradition in the final showcase on the Champs Elysees.
Sidi is applauding all of their champions. In second place we find Colombian Rigoberto Uran (Cannondale-Drapac), who this year was perhaps the best Uran we’ve ever seen. Third place went to the young French talent Romain Bardet (Ag2r), who was also on the podium in 2016; he knows just how to light a fire in the hearts of all French people. The list of Sidi champions continues. The Spaniard from Team Sky, Mikel Landa, made it to fourth place, and he was fundamental in the victory of his captain. From what we’ve seen of him, first in the Giro d’Italia and then at the Tour, he has shown that he can fight for a victory in his own right in a major tour. And finally, in fifth place is Fabio Aru (Astana), who was one of the major players in this Tour, racing in the tri-coloured jersey as the Italian National Champion and managing to win the beautiful stage featuring a climbing arrival at La Planche des Belles Filles, and especially since he donned the yellow jersey for two days, keeping the dream alive for all Italian fans.
This victory was hard fought and well-earned. Chris Froome was strong, determined and ever vigilant, and he dominated the race as only great champions know how. He had plenty of rivals, but he was able to prevail as the best, sustained by a fantastic Team Sky, which was designed specifically to win the Tour. One of his team mates who deserves a special applause is another great Sidi champion, Ponferrada World Champion Michal Kwiatkowski; he was out ahead every single day, pushing the pace relentlessly for his captain with head, heart and legs, yet still finding the energy to have a fantastic time trial on Saturday in Marseille, where he came in second by 1”.
Unfortunately, he didn’t make it to Paris, but Marcel Kittel (Quick-Step Floors) also deserves a shout out from Sidi. He was the real king of the sprints in this Tour, winning five awesome stages and spending quite some time wearing the green jersey for points.

Photos ©bettiniphoto.net
July 25, 2017 by Keaton Vellend
Tour de France: Kittel still sprint king in Bergerac

Tour de France: Kittel still sprint king in Bergerac

There was no change in the overall classification on an otherwise quiet day, with Sky's Chris Froomekeeping his 18 second lead over Fabio Aru (Astana), and 51 seconds over Romain Bardet (AG2R La Mondiale).

Kittel's win, his fourth in this Tour, was his 13th overall, moving him into the record for victories for German riders in the Tour. He came into the finale relatively far back in the field, but simply powered his way up to blast by his would-be rivals.

"I won now so many stages in the Tour. I never expected it when I was starting my career," Kittel said. "I never really expected to be even in the Tour. I was hoping maybe at one point to become a professional, but that I would be at this level with these wins, it's hard for me to imagine.

"I think I had a pretty good spot because it was still relatively far with 500m to go at the last left corner. I saw that McLay started to sprint very early to come to the front, and that was my lead-out. From then on, I hit the front at 220 and I think it's no surprise that I feel really good at the moment in the sprint."

 

Cyclenews
http://www.cyclingnews.com/tour-de-france/stage-10/results/

July 12, 2017 by Keaton Vellend
TOUR DE FRANCE:SIDI CHAMPIONS STAR IN THE FIRST PART - WON 6 OUT OF 9 STAGES. SIDI WEARS THE YELLOW JERSEY WITH CHRIS FROOME AND THE GREEN JERSEY WITH MARCEL KITTEL.

TOUR DE FRANCE:SIDI CHAMPIONS STAR IN THE FIRST PART - WON 6 OUT OF 9 STAGES. SIDI WEARS THE YELLOW JERSEY WITH CHRIS FROOME AND THE GREEN JERSEY WITH MARCEL KITTEL.

The Tour de France is having its first rest day. It is time to take an initial account of how this French stage race is going. The first week of the Grande Boucle was full of thrills. Sidi teams stood out as major players during breath-taking sprints, gruelling climbs, attacks, breaks, and lots of surprises. Sidi colours enjoyed many achievements, especially victories.
First of all, Sidi is staring down on its adversaries from the top of the standings. In fact, the yellow jersey is on the back of “its rightful owner”, the man who already won it in 2013, 2015 and 2016, Chris Froome (Team Sky). Not only that, after the first grade of mountain stages, 181.5 km from Nantua to Chambery, on the Savoyan Alps, Sidi riders occupy the first five positions in the General Classification: Chris Froome(Team Sky) 1st, Fabio Aru (Astana) 2nd, at 18”, Romain Bardet (Ag2r) 3rd, at 51”, Rigoberto Uran (Cannondale-Drapac) 4th, at 55”and Jakob Fuglsang (Astana) 5th at 1’37”.
Out of the 9 stages that have been disputed so far, Sidi scored 6 victories, proving it is unbeatable on any terrain. In the sprints we witnessed the compelling duel between Marcel Kittel (Quick-Step Floors) and Arnaud Demare (Fdj). Three victories have gone to the German, who is currently wearing the green jersey identifying the best sprinter in the Tour. French National champion Demare scored one victory and two second places, and he also wore the green jersey for three days.
And when the road gets hard, Sidi champions are all out in front of the battle. On Wednesday Fabio Aru made a brilliant move on the first uphill arrival at La Planche des Belles Filles; the Italian National Champion broke away from everyone to win a fantastic stage victory and don the polka dot jersey as best climber.
The sixth stage victory came on Sunday, in the hardest stage so far, where Sidi champions fought like lions. Sidi took the stage and the jersey. Colombian Rigoberto Uran (Cannondale-Drapac) won the stage in a stunning photo finish, and Chris Froome remained on the top of the classification to hang on to the yellow Jersey as the strongest rider, the man to beat.
On their feet all these champions are wearing Sidi Shot and Wire shoes, the top of the line models in the Sidi collection, designed and developed to guarantee the highest levels of performance and comfort…designed and developed to win. There are still two weeks ahead that promise to be full of thrills, first on the Pyrenees and then the Alps again before Paris. Aru and the other top Sidi riders will give it everything they have all the way to the end, but it’s not going to be an easy feat, to break away from Chris Froome and beat him.
July 12, 2017 by Keaton Vellend